Latest News

Many thanks to the Red Bluff Bull Sale Committee and the Peek family for coordinating this program for the past 16 years. The scholarship is in memory of Andy Peek who was General Manager of Western Video Market and Shasta Livestock Auction Yard,…Read More

Our 2025 schedule is available. Please contact us at (530) 347-3793 or wvm@wvmcattle.com for more information. 

Western Video Market, Inc.

Title: Audio Visual and Technology Manager

Reports To: Operations Manager

Summary

Western Video Market, Inc. is offering…Read More

Cottonwood, Calif. (May 1, 2024)—The shareholders of Western Video Market, Inc. (WVM) have recently made the decision to restructure the company to ensure its longevity and cement the company’s role as the marketing…Read More

Special Terms and Conditions (Breeding Stock Only)[i]

All breeding stock sold in the WVM sale held in Red Bluff on Jan. January 25, 2024, will be sold as part of the Red Bluff Replacement…Read More

Comprehensive vaccination programs have been proven to add value to cattle sold in Western Video Market sales. WVM offers two premium programs for consignors—Zoetis SelectVAC and WVM Premium Vaccination Protocol. 

Marketing your business or product with Western Video Market represents a unique opportunity to reach cattle producers from all segments of the industry. We offer several discounts for volume and contract placements, so be sure to contact us for a…Read More

Our 2023 schedule is available. Please contact us at (530) 347-3793 or wvm@wvmcattle.com for more information. 

Western Video Market is pleased to continue to expand its lamb consignments to buyers. This segment of our sales continues to grow, and we have been featuring a sheep section in all of our sales.

If you are interested in selling your commercial…Read More

OVERLAND PARK, Kan. (June 11, 2021) – Ellington Peek, of Cottonwood, Calif., was recognized as the recipient of the Livestock Marketing Association (LMA) Industry Icon Award at the 2021 LMA Annual…Read More

California-based Western Video Market (WVM) has been awarded the 2020 National Beef Quality Assurance (BQA) Award. The award winners were announced by the National Cattleman’s Beef Association, a contractor to the Beef Checkoff, during the 2020…Read More

In the Spring of 2016, Western Video Market announced a new marketing option for consignors-the "Circle 25" slide. This is a 25 lb. "up and down" slide and provides a weight insurance policy for both buyers and sellers. How it works:

1. A 25#…Read More