About Western Video Market

Our WVM Team

Western Video Market Owners

  • Ellington Peek, Co-founder
  • John Rodgers,* Co-founder
  • Rick Machado*
  • Brad Peek*
  • Donald Doverspike*
  • Holly Foster, Corporate Secretary*
  • Justin Niesen*
  • Matt Norene
  • JC Niesen
  • Todd Muller
  • Laurie Peek Norene
  • Cattlemen’s Livestock Market (Jake Parnell, President and Chairman
    of the Board*)
  • Turlock Livestock Auction Yard (Max Olvera, Vice-President*)
  • Ogallala Livestock Auction Market (Jay Nordhausen and Lance Van
    Winkle)
  • Crawford Livestock Market (Alicia Hunter-Robertson and Rich
    Robertson*)
  • Michelle Birt, Corporate Treasurer

*2025 WVM Board Members are indicated with an asterisk

Western Video Market Staff

  • Holly Foster, Chief Operations Officer
  • Michelle Birt, Controller
  • Liliana Trejo, Finance Manager
  • Tori Wallis, Video Editing Coordinator
  • Taylor Gallaty, Accounting and Office Coordinator