Our WVM Team

Western Video Market Owners

• Ellington Peek, Co-founder
• John Rodgers,* Co-founder
• Rick Machado*
• Brad Peek*
• Donald Doverspike*
• Holly Foster, Corporate Secretary*
• Justin Niesen*
• Matt Norene
• JC Niesen
• Todd Muller
• Laurie Peek Norene
• Cattlemen’s Livestock Market (Jake Parnell, President and Chairman
  of the Board*)
• Turlock Livestock Auction Yard (Max Olvera, Vice-President*)
• Ogallala Livestock Auction Market (Jay Nordhausen and Lance Van
  Winkle)
• Crawford Livestock Market (Alicia Hunter-Robertson and Rich
  Robertson*)
• Michelle Birt, Corporate Treasurer

*2025 WVM Board Members are indicated with an asterisk

Western Video Market Staff

• Holly Foster, Chief Operations Officer
• Michelle Birt, Controller
• Liliana Trejo, Finance Manager
• Tori Wallis, Video Editing Coordinator
• Taylor Gallaty, Accounting and Office Coordinator