At Western Video Market, we take pride in being the largest livestock video auction company in the western United States. Founded by seasoned livestock marketers Ellington Peek and John Rodgers, our mission is to provide cattle and sheep producers with innovative, hassle-free marketing solutions while maintaining the personal attention that sets us apart. With over three decades of experience, we offer a trusted, licensed, and bonded platform where sellers gain national market exposure, and buyers can conveniently source top-quality livestock from anywhere. Whether you’re a commercial or purebred producer, WVM ensures a seamless and efficient selling experience backed by world-class auctioneers and a team of dedicated representatives.

Selling with Western Video Market is simple, efficient, and designed to maximize value. Our experienced representatives visit your ranch to video your cattle and create a detailed listing, ensuring buyers receive all the essential information they need. Your cattle are showcased through our extensive online and print catalog, reaching thousands of registered buyers nationwide. With 12 annual live sales—broadcast online and on Dish Network—buyers can participate from the comfort of their home, office, or in person at our premier events. Plus, with phone and internet bidding options, WVM offers unparalleled convenience and competitive bidding opportunities, helping sellers achieve the best possible price with reduced stress and freight costs.