Western Video Market Reorganizes to Better Serve the Livestock Industry

May 01, 2024

2024 Sale Dates

October 18, 2023

 Our 2024 schedule is available. Please contact us at (530) 347-3793 or for more information. 

Replacement Female Auction to be Held in Conjunction with Red Bluff Bull and Gelding Sale

October 18, 2023

Special Terms and Conditions (Breeding Stock Only)[i]

All breeding stock sold in the WVM sale held in Red Bluff on Jan. January 25, 2024, will be sold as part of the Red Bluff Replacement Female Sale with the following conditions:

  1. Females need to be preg tested by a licensed veterinarian at or within 10 days of shipping with a veterinary certificate.
  2. Minimum lot size of 10 head or pair.
  3. Broken mouth cows can only be consigned in load lots.
  4. Commission:
    1. 3% or $800 (whichever amount is greater)
    2. $5 per head/pair “no sale/out of sale charge” if applicable


For any questions:

Brad Peek (916) 802-7335 | Ron Anderson (541) 821-3107


Contract and Video Deadlines:

Wednesday, Jan. 17, 2024 | Holly Foster (530) 570-0757 |


[i] WVM stocker and feeder cattle commission rates and sale conditions apply as usual.




Vaccination Programs

May 01, 2023

Comprehensive vaccination programs have been proven to add value to cattle sold in Western Video Market sales. WVM offers two premium programs for consignors—Zoetis SelectVAC and WVM Premium Vaccination Protocol. 

Advertise with WVM!

May 01, 2023

Marketing your business or product with Western Video Market represents a unique opportunity to reach cattle producers from all segments of the industry. We offer several discounts for volume and contract placements, so be sure to contact us for a copy of our media guide. For more information, please e-mail us at

WVM to Include Sheep in Upcoming Sales

October 01, 2021

WVM Co-founder Ellington Peek Honored with Industry Icon Award by LMA

June 11, 2021

Peek receives 2021 Livestock Marketing Association Industry Icon Award  

Western Video Market Awarded 2020 Beef Quality Assurance Marketer Award

February 10, 2020

"Circle 25" Slide

February 28, 2017

In the Spring of 2016, Western Video Market announced a new marketing option for consignors-the "Circle 25" slide. This is a 25 lb. "up and down" slide and provides a weight insurance policy for both buyers and sellers. How it works:

1. A 25# Weight Stop above the base weight.

2. A maximum 25 lb. slide/price stop below the base weight.

More information about the "Circle 25", as well as our traditional slide, can be found on our website. 

You can also e-mail us at:
or call us at: (530) 347-3793

Market with the Professionals

Copyright Western Video Market.